Sweat

False.  Sweat it.  

One of my professors once said, "The devil is in the details." At the time, it didn't mean much to me but as I grew older, I finally realized the meaning of his message.  When it came to work, family or any other facet of life, the true enjoyment or agony lies in the details.  Life's most enjoyable or stressful moments can be traced back to the details.

Now as a small business owner, this has taken on a whole different meaning.  We DO SWEAT the details.  We sweat the details so that our business practices what it preaches.  The details mean everything to us. We notice the details in every business as I am sure you do as well.  

What do you notice when you walk into a restaurant or a hotel?  Is it a smile from the host or hostess?  Is it the cleanliness of the lobby? Is it the the way you are greeted in either situation? We all have had that feeling when walking into any type of establishment and thought to ourselves that this might not meet our expectations.  Doubt creates hesitancy. Hesitancy creates a short list of returning or referring customers.

The details satisfy our expectations.  Those little things that go a long way.  The details make you want to go back or recommend that certain establishment to a friend.  

At Suntastic Swim School, we first look at training each of our employees on concentrating and focusing on the details.  As a customer, you will remember if we arrived at your house with a smile.  You will remember if we were on time.  You will remember if we are organized in our appearance and equipment.  You will remember that we put a towel around your swimmer.  

Yes, we make sure that our instructors put a towel around your swimmer.  

This seemingly meaningless act, goes a long way with clients and the overall Suntastic experience.  It's no secret, but how many companies are willing to do it?

We pay attention to and focus on the details.  Will we be perfect? No.  However, we will make sure that we focus on the details and get better everyday at delivering for our customers.

False.  Sweat the details.

---